5 Target Markets for Hair Accessories
Hair and fashion entrepreneurs have their work cut out for them. While the entire hair fashion industry is projected to grow 5.6% over the next 5 years, more and more brands are popping up trying to capture the attention of [..]
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Understanding Location-Based Marketing
It’s essential for companies of all sizes to create marketing campaigns that hit the bullseye with their target audience. One strategy that has gained momentum over the past years, delivering impressive [..]
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10 Companies That Successfully Went Global
When starting a business, oftentimes the goal is to create a good product and make enough revenue to pay owners, staff, and suppliers. However, some businesses are meant to do more than that. Some companies are destined to [..]
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Understanding Target Market Demographics
One of the mistakes many entrepreneurs, business owners, and marketers make when trying to find customers is not truly understanding who their customers are. While many may have heard of the phrase “target [..]
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5 Target Markets for Shampoo Products
Starting a business in the hair care segment can be challenging with the amount of competition already in existence. One of the more competitive markets is shampoo products. Shampoo is a product that just about all people [..]
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The Niche Marketing Strategy Explained
Your business is only as successful as your marketing strategy, but identifying the right one can pose a challenge. There are so many types of marketing strategies available for entrepreneurs and business owners. Some [..]
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Who is Shark Tank Guest Jamie Siminoff?
Singing legend Frank Sinatra once said, “The best revenge is massive success.” One person who knows this to be true may be Jamie Siminoff. This inventor and entrepreneur believed he had a world-changing idea. [..]
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Understanding Behavioral Marketing and Its Benefits
As a business owner, you know how important marketing can be for your business. However, it can be hard to master. If you’ve been hitting a wall with your marketing strategy and feeling like you’ve been [..]
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7 Target Markets for a Cleaning Business
A cleaning service is one of the easiest businesses to start. The capital required to start is very low, there is nearly no inventory to hold, and a cleaning business can be up and running in a matter of days. [..]
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What is Undifferentiated Marketing? Advantages and Disadvantages of This Strategy
Even if the terminology strikes you as unfamiliar, you’ve likely encountered examples of undifferentiated marketing throughout your day-to-day activities. This marketing strategy is identifiable by its broad approach. [..]
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