6 Target Markets for Makeup Artists

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Thomas Martin

2 years ago

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The work of a makeup artist is more than applying eyeshadow and lipstick. It requires a deep understanding of different skin types, facial features, and cosmetic products. They must keep up with the latest trends and [..] read more

10 Goals for Office Managers to Set for Themselves and Their Team

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Thomas Martin

2 years ago

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Being an office manager can be difficult and rewarding at the same time. As an office manager, you have the opportunity to lead a team, impact the business you work for, as well as grow yourself professionally. However, the [..] read more

Macromarketing: What It Is and How It Works

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Thomas Martin

2 years ago

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For a business to succeed, it needs to understand which marketing strategies best suit their brand and support their goals. This means deciding which marketing channels to utilize. It also means deciding which marketing [..] read more

Strategic Goals: What They Are, Examples, and How They Work

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Thomas Martin

2 years ago

1 Comment

  Strategic business growth is a goal of most entrepreneurs and business leaders. Strategic growth is the deliberate and planned efforts of a business to expand its operations, increase its market share, or enhance its [..] read more

10 Branding Goals for Any Business to Set

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Thomas Martin

2 years ago

1 Comment

Most entrepreneurs and marketers cannot state enough the importance of branding. They know that the execution of a great marketing campaign delivers exceptional results. However, some campaigns fail simply because they [..] read more

The Laundromat Business Model: Types, Advantages, and Disadvantages

Business Models

Thomas Martin

2 years ago

1 Comment

Many first-time entrepreneurs seek businesses that can make a profit without needing too many people, and without requiring a lot of training or expertise. While many opt for online businesses, some others would prefer a [..] read more

Who Is Shark Tank Guest Richard Branson?

Entrepreneurial Lifestyle

Thomas Martin

2 years ago

1 Comment

When Sir Richard Branson, the maverick entrepreneur and founder of the Virgin Group, graced the set of “Shark Tank,” he brought with him not just his immense wealth, experience, and a unique philosophy on [..] read more

Is the Equity Crowdfunding Model a Better Alternative to VC Funding?

Business Models

Thomas Martin

2 years ago

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Sick of chasing after angels, VCs, and bankers for funding to grow your business? You might not have to anymore. Equity Crowdfunding is giving promising young companies a chance to raise money from the crowd in a whole new [..] read more

The Importance of SMART Goals in Business and Life

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Thomas Martin

2 years ago

1 Comment

Setting goals is important for individuals and businesses alike. However, not all goals are created equal. This is where SMART goals come into play. SMART is an acronym that stands for Specific, Measurable, Achievable, [..] read more

9 Examples of Social Enterprise Businesses

Entrepreneurial Lifestyle

Thomas Martin

2 years ago

4 Comments

We all know that social impact is something that is becoming more important to individuals and businesses. This creates an opportunity for entrepreneurs to find a way to integrate their desire to start and run an [..] read more