6 Ways to Write Headlines that Get More Attention on Social Media
If you’ve created a high-quality article, video or images that took hours of your time, you really hope that it will engage your readers. Here’s the scenario. You excitedly click “post” and incessantly check to see [..]
Why You Should Take a Leap of Faith with Marketing Automation Next Year
Automatic car wash.
Automatic coffee maker.
We automate nearly everything.
According to Ascend2’s recent market survey, over 7 out of 10 businesses currently use or plan to use marketing [..]
Is Personalized Pricing Helping or Hurting Sales?
If you’re looking into marketing strategies and you thought data collection and specialized pricing to individual customers would be the next best thing, you might be wrong.
I spend a lot of time in Germany and [..]
How to Use Storytelling to Communicate Your Ideas
An idea doesn’t sell itself. Your product can have all the qualities that make it better than others, it can be innovative, and different, but if you don’t know how to communicate a vision properly, whether it is to [..]
How to Make Sure You Cash in During the Holiday Shopping Season
The National Retail Federation predicts retailers will hire between 640,000 and 690,000 seasonal workers. That could be an increase in seasonal positions of up to two percent from last year. The reason for growth is [..]
Unilever in Talks to Acquire Jessica Alba’s Honest Co
According to The Wallstreet Journal, Unilever is planning to acquire Alba Jessica’s Honest Company, which specializes in household goods. The proposed deal is likely to cost Unilever a whopping $1 billion, which is [..]
Apple Prepares to Compete with Paypal as Apple Pay Becomes Available on Shopify
Shopify has added Apple Pay to its payment options. The multichannel, cloud-based platform that is designed for medium-sized and small businesses is one of the first companies that have publicly stated that it is now [..]
How to Franchise Your Business
You can expand your business at a very fast pace in many different ways. Franchising is one of those ways. It has become a popular method that has been embraced worldwide. What happens is that you use another person’s [..]