Why the Path to Organizational Growth Begins with Individual Growth
A successful entrepreneurial enterprise is more than an innovative or disruptive idea. Success in the enterprise context is about building basic infrastructure to act as a mechanism to convert ideas into value. Peter [..]
How Participating in Philanthropy Can Positively Effect Your Business
Now, more than ever, startups and business owners are looking to incorporate charitable giving and philanthropy into their business models. Rather than viewing charitable giving as a drop in profits, businesses are reframing [..]
4 Steps to Generate Leads with Pinterest
Are you a Master Pinner?
You may not think so, but I can assure you that you are closer to grasping the art of Pinterest than you may think.
We’ve all done it. Whether you are planning for a wedding and need of ideas to [..]
6 Ways to Write Headlines that Get More Attention on Social Media
If you’ve created a high-quality article, video or images that took hours of your time, you really hope that it will engage your readers. Here’s the scenario. You excitedly click “post” and incessantly check to see [..]
Why You Should Take a Leap of Faith with Marketing Automation Next Year
Automatic car wash.
Automatic coffee maker.
We automate nearly everything.
According to Ascend2’s recent market survey, over 7 out of 10 businesses currently use or plan to use marketing [..]
Is Personalized Pricing Helping or Hurting Sales?
If you’re looking into marketing strategies and you thought data collection and specialized pricing to individual customers would be the next best thing, you might be wrong.
I spend a lot of time in Germany and [..]
How to Use Storytelling to Communicate Your Ideas
An idea doesn’t sell itself. Your product can have all the qualities that make it better than others, it can be innovative, and different, but if you don’t know how to communicate a vision properly, whether it is to [..]
How to Make Sure You Cash in During the Holiday Shopping Season
The National Retail Federation predicts retailers will hire between 640,000 and 690,000 seasonal workers. That could be an increase in seasonal positions of up to two percent from last year. The reason for growth is [..]