Five Ways Your Marketing Department Can Boost Sales Revenue
How would you describe your marketing team? Do you have a full crew of marketing professionals determined to bring in new customers? Maybe you have access to a world-class marketing agency. Or perhaps you are just trying to [..]
7 Tips to Dramatically Increase Your Pinterest Following
Did you know that global scrapbook website Pinterest can significantly benefit your business? With over a million visitors a day, the third largest social network can be a great way to drive traffic, connect with your target [..]
How to Use Paid Search and Display Advertising Together to Boost Your Marketing ROI
We’ve all heard the saying, “Don’t put all your eggs in one basket”.
It’s true in online advertising, too.
Integrating paid search and display advertising campaigns will deliver more revenue than executing just [..]
Why Startups Should Pursue Government Contracts
No matter what your political stance is, the simple fact is that the government and the business interact on a very basic level. One of the more direct ways in which this happens is when governments use public procurement to [..]
5 Keys to Improving Your Email Marketing Results
Aside from social media, email marketing is one of the most cost-effective ways to connect with your customers and build a relationship with them. However, extreme care must be used when doing email marketing. This is [..]
Here’s How Brilliant Marketing Helped the Fidget Spinner Rise in Popularity
I first heard about fidget spinners about a month ago from my niece, my nephew, and all their friends. We have tried countless times to get our hands on them locally to no avail. The more I shop for them online, the more I [..]
How to Craft a More Effective Business Plan
Not all business plans are equal. Some business plans are useless, while some are effective. This article will direct you to the different ingredients that your business plan should have.
An effective business [..]
How to Build Brand Loyalty Even If You Have a More Expensive Product
What brands are you most loyal to? That question came up in conversation with my coworker, and I had to stop to think. Immediately, my answer was Heinz. I grew up in Pittsburgh, where pre-merger Heinz was headquartered. [..]