Facebook will now penalize posts that beg for likes, comments and shares.
In an attempt to retain its emphasis on authenticity, Facebook has just announced that it will be demoting posts that ask for likes, comments, or tags to increase engagement.
The posts, coined “engagement bait” usually [..]
5 Tools for Starting Your Own Podcast. It’s Easier than You Think.
Podcasting has become a great medium for entrepreneurs, influencers, and anyone who has something to say. Starting a podcast can help establish a brand or can expose that brand to more people. One of the best things [..]
How to Successfully Run a Social Media Contest
Social media contests are a great way to boost your brand awareness, attract new followers, and just to get people excited about your brand. I’ll bet you expect the process to be easy, after all, who doesn’t like getting [..]
How to Write a Social Media Marketing Brief Professionally
By now, you have heard the term social media marketing if not engaged in it a little. Social media is the cornerstone of a business’s marketing plan. Being on social media is the easy part, but using social media [..]
How to Create an Exceptional Brand Aesthetic on Instagram
Instagram has over 500 million active users, and at least 30% of them purchased a product they had first seen on Instagram. What does it mean for your brand? It means you should swear by the platform.
It’s no secret that [..]
4 Meanings Behind Likes that You Receive on Social Media
It’s no secret that social media marketing is one of the most effective and inexpensive ways for your business to reach out to individuals and other businesses. When someone follows your business on a social media [..]
4 Ways of Successfully Marketing Yourself on Social Media
It is essential to market yourself online, whether you’re a brick and mortar shop reaching out to locals or an online business. Over 90% of businesses say social media is essential to their marketing strategies. For [..]
How to Find the Right Brand Voice for Social Media
Not to get lost in the vastness of social media, your brand has to have a voice – a unique one. You can dedicate all your energy to bringing the best content to your followers, but if you don’t present it with an [..]