Millennials Aren’t As Entrepreneurial As Once Thought. Here’s Why.
Millennials. Generation Y. Digital Natives. Generation Rent. Echo Boomers. The Me Me Me Generation. Chances are if you’ve read an article about customer engagement or entrepreneurship in the last few years, you’ll [..]
How Much Should You Spend on Social Media Marketing?
The old saying is true when it comes to marketing, it does take money to make money. Effective marketing strategies will increase your brand awareness and recognition and drive sales. While marketers have known that social [..]
The Right Way to Pitch When Someone Asks “What Does Your Business Do?”
At some point in time, or at a lot of points, we’ve all been asked the question, “So what is it that you do?” As entrepreneurs, this question carries the subtext of, “So what is that your startup actually [..]
When to Hire a Consultant and When to Handle Problems Internally
There’s somewhat of a stigma attached to companies hiring outside consultants. Employees see the arrival of consultants and fear that the company is being entirely overhauled, stripped for parts, and that their jobs [..]
7 Tips & Tools to Successfully Manage a Remote Team
The days of traditional 9-5 brick and mortar workforces have come and are nearly gone. Today, nearly 45% of today’s workforce in the United States works remotely and it’s likely that this percentage will continue to [..]
Too Young or Too Old: Why Entrepreneurship Is Becoming Ageless
Earlier this month I impulsively bought a ticket to go see Stevie Nicks and the Pretenders live. I was going to watch two of rock’s most iconic female power-houses and I couldn’t believe it. As I prepared myself for the [..]
Your Employees Are Afraid To Trust You and It’s Costing You Money
I’ve been in management and leadership for nearly 15 years now. I’ve managed big teams, small teams, highly educated teams, and those that were lesser so. I’ve managed racially and gender diverse teams and [..]
5 Ways to Keep a “Big Picture” Strategy While Operating On a Day-to-Day Basis
Your first year as a startup can set the course for the ultimate failure or success of your business. This one year mark looms large as a major milestone for success, but the first year of operations is just that, your first [..]