How to Generate Earned Media for Your Startup
I’ve heard the adage about all press being good press being twisted around to “no press is good press,” “even bad press is good press,” and my personal favorite, “press is press.” No matter how you slice [..]
13 Brands That Are Using “Nostalgia Marketing” and Why It’s Working Brilliantly.
When I heard about the re-release of the classic Nokia 3310 phone (in select markets), a wave of nostalgia engulfed me. I was reminded of simpler times when my face didn’t cringe at the prospect of an incoming phone call. [..]
The Benefits of OCR Systems for Your Business
OCR technology was first created in the 1990’s as a means to improve business efficiencies with regard to document collection, handling, and storage. Many companies, especially large conglomerates, have [..]
7 Psychology Principles to Improve Office Productivity
Almost anyone who runs an office is trying to think of ways to improve productivity without placing excess pressures on workers. If such solutions might also be relatively cheap to implement, so much the better. The [..]
Apple Music Vs Spotify: Who Will Win the Music Streaming War?
Spotify, the Swedish tech giant, has established itself as the overwhelming leader in the online music streaming business. Not only is it lauded for its superb UX design but, its numbers are staggeringly impressive too: 50 [..]
Five Ways Your Marketing Department Can Boost Sales Revenue
How would you describe your marketing team? Do you have a full crew of marketing professionals determined to bring in new customers? Maybe you have access to a world-class marketing agency. Or perhaps you are just trying to [..]
Generation Z is About to Enter the Workforce. Here’s What You Need to Understand About Them
Have you seen the current list of things that Millennials have ruined? Before I even filled in the Google search bar, it suggested that they had ruined not only brunch and America, but everything. We’ve ruined wine corks, [..]
Shopify Adds eBay as a Sales Channel for Merchants
The Ottawa-based e-commerce platform Shopify currently has a number of sales outlets for their merchants including Amazon, Facebook (and Facebook Messenger), Pinterest and Buzzfeed. Now, Shopify has added eBay as a new [..]