8 Common Misconceptions Most People Have About Entrepreneurship
When it comes to entrepreneurship, there are many misconceptions that people have – whether they’re on the outside or becoming an entrepreneur themselves. Where do these ideas come from? Is it experience, the media or [..]
6 Ways to Write Headlines that Get More Attention on Social Media
If you’ve created a high-quality article, video or images that took hours of your time, you really hope that it will engage your readers. Here’s the scenario. You excitedly click “post” and incessantly check to see [..]
Is Personalized Pricing Helping or Hurting Sales?
If you’re looking into marketing strategies and you thought data collection and specialized pricing to individual customers would be the next best thing, you might be wrong.
I spend a lot of time in Germany and [..]
How to Make Sure You Cash in During the Holiday Shopping Season
The National Retail Federation predicts retailers will hire between 640,000 and 690,000 seasonal workers. That could be an increase in seasonal positions of up to two percent from last year. The reason for growth is [..]
[Video] How to Create a Marketing Plan
Your company’s marketing plan is a blueprint that outlines a company’s advertising and marketing efforts for the coming year. Without a marketing plan, your business may be doomed.
While executing the [..]
Apple Prepares to Compete with Paypal as Apple Pay Becomes Available on Shopify
Shopify has added Apple Pay to its payment options. The multichannel, cloud-based platform that is designed for medium-sized and small businesses is one of the first companies that have publicly stated that it is now [..]
Why It Will Be More Difficult for Businesses to Reach Followers on Instagram
Instagram has announced that they will be ditching the traditional reverse chronological feed for new algorithm-based personalized feeds.
Posts will no longer appear in a chronological order and instead, followers will see [..]
How to Win Back Lost Customers
Billions of dollars are lost every year from organizations whose clients choose to clear out. The normal procurement cost per client for many mid sized to large companies, is a harsh $400. Increase that by the many clients [..]