Why Technologies Die and What Could’ve Been Done to Save Them
Every few years, we witness the advent of new technology, websites and apps, which embark on a similar trajectory as our lives. They, like us, start off as optimistic children full of unrealized potential, then they venture [..]
Starbucks Shuts Down Its Online Store. Their Reason for Doing it Kinda Makes Sense.
In a world where every business from giant corporations to local mom & pop stores are pushing to make their business more relevant in the online world, Starbucks has decided to say “no thanks”. This week, [..]
Kohl’s will soon allow customers to return items purchased on Amazon.com
If you live near Los Angeles or Chicago, Kohl’s is about to make returning the things you bought on Amazon.com much easier.
Following announcement that Kohl’s would start selling goods from Amazon in ten of its [..]
5 Ways to Build a Stronger Bond Between You and Your Customers
Bonding with your customers not only boosts sales but it also boosts spirits when done properly. When you are capable of inspiring your customers to buy, that’s great. It’s even better when you’re able to [..]
How to Develop a Dynamic Brand and Corporate Identity
Your corporate identity is how you present yourself to your consumers, the public, investors, and your employees. It is a statement that reflects the history of your brand, your corporate mission, and the methods you take to [..]
Is Personalized Pricing Helping or Hurting Sales?
If you’re looking into marketing strategies and you thought data collection and specialized pricing to individual customers would be the next best thing, you might be wrong.
I spend a lot of time in Germany and [..]
Social Media StartUp Checklist
It didn’t happen overnight.
Although his drive for competition hit early in life, as a teen he was faced with an arduous task of establishing himself as a starter and leader in his sport. But when cut from the team in high [..]
How Marketing Will Look Like in the Future
It is not longer the case that only “young” people are constantly staring down at their phones. If you look around yourself now, you’ll see people of all ages living their lives through their mobile device.
The mobile [..]