How to Develop a Dynamic Brand and Corporate Identity
Your corporate identity is how you present yourself to your consumers, the public, investors, and your employees. It is a statement that reflects the history of your brand, your corporate mission, and the methods you take to [..]
Is Personalized Pricing Helping or Hurting Sales?
If you’re looking into marketing strategies and you thought data collection and specialized pricing to individual customers would be the next best thing, you might be wrong.
I spend a lot of time in Germany and [..]
Social Media StartUp Checklist
It didn’t happen overnight.
Although his drive for competition hit early in life, as a teen he was faced with an arduous task of establishing himself as a starter and leader in his sport. But when cut from the team in high [..]
How Marketing Will Look Like in the Future
It is not longer the case that only “young” people are constantly staring down at their phones. If you look around yourself now, you’ll see people of all ages living their lives through their mobile device.
The mobile [..]
How to Win Back Lost Customers
Billions of dollars are lost every year from organizations whose clients choose to clear out. The normal procurement cost per client for many mid sized to large companies, is a harsh $400. Increase that by the many clients [..]