Using the Kaizen Philosophy to Reach Your Business Goals
You know that any business organization that fails to innovate or embrace change risks becoming irrelevant in the market today. From technological advances to changes in consumer expectations, a lot of rapid changes are [..]
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Pros and Cons of a Freemium Business Model
The Freemium business model has been around since the 1980s, but it has recently gained more popularity. The basic premise is that a company will offer a free version of its product or service, but the company will also [..]
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Economic Objectives: What They Are, Types and Why They’re Important
Any business needs to have a clear plan on how they are measuring and achieving success. Business objectives provide companies with specific actions to pursue and reach their company goals. One of the main types of business [..]
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4 Main Types of Crowdfunding Business Models
4 months ago
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For many founders and business owners, finding funding is always a priority. This is especially true for newer businesses and startups that may not have even launched their product yet. Fortunately, there is a business [..]
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How to Stay Focused on Your Business Goals
As an entrepreneur, you are often filling multiple roles in your business. At times, you act as the CEO, marketing specialist, customer service, and human resources (HR) among many others. With a constant stream of emails, [..]
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How to Build a Consulting Business
A successful consulting business doesn’t just happen. There are more than a few, interrelated keys to success. That also includes consultants who help businesses reach their goals and solve internal problems. [..]
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Micromarketing vs Macromarketing: Understanding the Difference Between the Two Strategies
4 months ago
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While there are many marketing approaches out there, two common strategies that are often compared to each other are macromarketing and micromarketing. Although they have significant differences, these strategies work [..]
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Maximizing Efficiency: How Third-Party QuickBooks Online Integrations Can Transform Your Workflow
4 months ago
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Adding third-party QuickBooks Online add-ons can help businesses automate processes and streamline data synchronization. They also save time and increase productivity.
POS automation integrations enable data transfer [..]
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Micro Marketing vs Niche Marketing: Understanding the Difference Between the Two Strategies
5 months ago
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Marketing has continued to evolve as technology and customer preferences have changed. Marketers have seen the effectiveness of narrowing down a mass target audience. Two marketing strategies that have come from this [..]
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Decision Making for Supervisors: 7 Steps for Improving This Skill
One of the many responsibilities a supervisor has is the responsibility to make decisions. They are expected not only to make decisions but also to frequently make the right calls. For supervisors, this means that [..]
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