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Founder of LinkedIn, Reid Hoffman: People Still Don’t Know How To Use LinkedIn

Do you understand how to use Linkedin?  Well the Co-founder of the professional networking sites says you don’t.

In this interview,  Hoffman chats with Sarah Lacy on how the company is still working to educate a large percentage of the population on how to use the service, and why it’s valuable.

He also speaks about his responsibilities and goals for getting people to use Linkedin more efficiently.

“You have to think proactively about how to use a tool that enables your ability to move in ways you weren’t able to move before.  And most people are not very good at that.  Now it’s our job to help them”.

Reid Hoffman Co-founded Linkedin in 2003.  He is now the Executive Chairman.  Hoffman was a member of the board of directors during the founding of Paypal.  He is also the author of two books we really like called  “The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career” and “The Alliance: Managing Talent in the Networked Age”

Linkedin in was recently purchased by Microsoft.

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