How to Know When It’s Time for Your Business to Pivot
There is nothing quite like having to be honest with yourself, especially when it’s about something that isn’t exactly positive. Historically, us humans are experts at avoiding these confrontations. But before we delve [..]
Sample Chapter: The Part-Time Entrepreneur 10 Free Pages
First of all, we’d like to thank those of you per-ordered our book “The Part-Time Entrepreneur”. We surprised you by sending you an advanced copy earlier than we promised.
Now, we’d like to give you [..]
How to Gain Website Visitors When SEO is Performing Poorly
According to Earnest Agency, 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, they’ll find you. Will your brand be ready to be found when your customers are looking?
4 Digital Marketing Strategies You Should Be Using By Now
We’re at a point in digital where “digital marketing” no longer really stands on its own as a separate, unknown entity. We live in an increasingly digitally focused society and as a result, digital marketing strategy [..]
45 Customer Focused Social Media Post Ideas
A successful business knows and interacts with its customer base. That may mean you have lots of face to face time with customers in a brick-and-mortar store front, but in our age of digital relationships, it also means you [..]
The Importance of Mastering Small Talk In a World of Digital Communication
I took the liberty of looking up the actual definition of “small talk,” just to get a better idea of how something so habitual to our lives has garnered such a bad reputation. It turns out, it’s had one for quite some [..]
How Your E-Commerce Business Can Thrive On Amazon
For startups with products, moving into the ecommerce world is an important step in fulfilling their entrepreneurial vision. The question of where you should sell your product often lands on some of the bigger ecommerce [..]
Focus on the Un-Scalable: 3 Lessons of Growth from AirBnB
150 million guests. 65,000 cities. 191 countries. 3 million listings (of which 1,400 are castles!).
When we talk about growth and scale, few companies rival AirBnB. In less than ten years, AirBnB has achieved all of the [..]