Instagram to test cross-posting stories to WhatsApp
Facebook, owner of Instagram and WhatsApp, is testing a feature with a small group testing a feature that will allow users to post their Instagram Stories directly to WhatsApp as a WhatsApp status. This feature is similar to [..]
Discovering Your Brand’s Positioning: Interview with Steve Jobs’ Former Publicist Andy Cunningham
Andy Cunningham is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of Get to Aha!: Discover Your [..]
6 Mistakes Not to Make When Marketing to Millennials
You probably don’t need to be told that millennials can be frustrating to market to. We’re a strange bunch: wary, sarcastic, cynical, and discerning, yet extraordinarily kind hearted, empathetic, and socially [..]
How To Create Quality Video Marketing Content From Your Smartphone
If you’re still thinking about whether you should or whether you shouldn’t be creating videos as a part of your sales and marketing campaigns, it is time to stop thinking and time to start doing. Video [..]
Facebook will now penalize posts that beg for likes, comments and shares.
In an attempt to retain its emphasis on authenticity, Facebook has just announced that it will be demoting posts that ask for likes, comments, or tags to increase engagement.
The posts, coined “engagement bait” usually [..]
5 Tools for Starting Your Own Podcast. It’s Easier than You Think.
Podcasting has become a great medium for entrepreneurs, influencers, and anyone who has something to say. Starting a podcast can help establish a brand or can expose that brand to more people. One of the best things [..]
How to Successfully Run a Social Media Contest
Social media contests are a great way to boost your brand awareness, attract new followers, and just to get people excited about your brand. I’ll bet you expect the process to be easy, after all, who doesn’t like getting [..]
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