How to Develop a Dynamic Brand and Corporate Identity
Your corporate identity is how you present yourself to your consumers, the public, investors, and your employees. It is a statement that reflects the history of your brand, your corporate mission, and the methods you take to [..]
Why You Should Take a Leap of Faith with Marketing Automation Next Year
Automatic car wash.
Automatic coffee maker.
We automate nearly everything.
According to Ascend2’s recent market survey, over 7 out of 10 businesses currently use or plan to use marketing [..]
Is Personalized Pricing Helping or Hurting Sales?
If you’re looking into marketing strategies and you thought data collection and specialized pricing to individual customers would be the next best thing, you might be wrong.
I spend a lot of time in Germany and [..]
Five Easy Ways New Startups Can Advertise for Free
When it comes to building a successful business, advertising is among the most valuable tools available to entrepreneurs. Large companies shell out millions of dollars a year to keep their ventures in the public eye, and [..]
30 Books You Must Read Before And As An Entrepreneur
Do you know how many books you’ve read during high school? It’s roughly 30 books. All the books you’ve read from primary school to university have served its purpose – to prepare you for employment. To prepare [..]
How to Make Sure You Cash in During the Holiday Shopping Season
The National Retail Federation predicts retailers will hire between 640,000 and 690,000 seasonal workers. That could be an increase in seasonal positions of up to two percent from last year. The reason for growth is [..]
7 Community Resources To Tap Into for Your Businesses
I grew up in northern Indiana. Elkhart, IN to be exact. We are the “RV Capitol of the World,” so they tell me, and the “Band Instrument Capitol of America.” You may be able to tell by these “lofty” titles that [..]
11 Social Media Tips to Drive Clicks and Conversions
You’ve been told over and over that your business needs to utilize social media in order to gain exposure and increase sales. But just being on social media won’t automatically make your business grow. [..]