How Much Should You Spend on Social Media Marketing?
The old saying is true when it comes to marketing, it does take money to make money. Effective marketing strategies will increase your brand awareness and recognition and drive sales. While marketers have known that social [..]
The Right Way to Pitch When Someone Asks “What Does Your Business Do?”
At some point in time, or at a lot of points, we’ve all been asked the question, “So what is it that you do?” As entrepreneurs, this question carries the subtext of, “So what is that your startup actually [..]
SEO: How to Rank Higher by Utilizing Search Terms Your Customers Actually Use
How can your brand optimize your content to reach customers and achieve greater results?
According to Moz, over 70% of the traffic you earn for any given page will come from keywords you didn’t try to optimize for. Fifteen [..]
5 Essential Things You Need to Know Before Writing Your Next Blog Post
Does your blog content actually have a positive impact on the bottom line?
2.7 million blog posts are published every day. To stand out, you need to create a remarkable blog. To impact the bottom line, you need to be more [..]
6 Ways to Write Headlines that Get More Attention on Social Media
If you’ve created a high-quality article, video or images that took hours of your time, you really hope that it will engage your readers. Here’s the scenario. You excitedly click “post” and incessantly check to see [..]
How to Develop a Dynamic Brand and Corporate Identity
Your corporate identity is how you present yourself to your consumers, the public, investors, and your employees. It is a statement that reflects the history of your brand, your corporate mission, and the methods you take to [..]
Why You Should Take a Leap of Faith with Marketing Automation Next Year
Automatic car wash.
Automatic coffee maker.
We automate nearly everything.
According to Ascend2’s recent market survey, over 7 out of 10 businesses currently use or plan to use marketing [..]
Is Personalized Pricing Helping or Hurting Sales?
If you’re looking into marketing strategies and you thought data collection and specialized pricing to individual customers would be the next best thing, you might be wrong.
I spend a lot of time in Germany and [..]