13 Brands That Are Using “Nostalgia Marketing” and Why It’s Working Brilliantly.
When I heard about the re-release of the classic Nokia 3310 phone (in select markets), a wave of nostalgia engulfed me. I was reminded of simpler times when my face didn’t cringe at the prospect of an incoming phone call. [..]
Apple Music Vs Spotify: Who Will Win the Music Streaming War?
Spotify, the Swedish tech giant, has established itself as the overwhelming leader in the online music streaming business. Not only is it lauded for its superb UX design but, its numbers are staggeringly impressive too: 50 [..]
How to Beat the News Feed Rankings and Build Organic Reach
The Dirty Game of Newsfeed Rankings
While out to dinner last night, I noticed that my friends had developed a “Snapchat tendency.” I watched patiently as each one painstakingly chronicled our outing by posting a [..]
6 Keys to Building a Powerful Personal Brand
There is a new type of business today: standalone micro-enterprises that imbue the same characteristics as their larger counterparts. They barrage us with “marketing” to “sell” their products by establishing [..]
Removing the Cognitive Biases that Hinder Your Decision-Making
We’re Humans, Not Machines
Decisions define our lives; we sift through hordes of information to make crucial ones that go on to map our life’s trajectory. As humans, we are lauded as rational beings capable of thought [..]
Here are the Various Paths a Startup Can Take and Why You Should Understand Them All
The decision to start a business in tech can be a radical, albeit a highly profitable one, especially if the startup can take on the trajectory of a disruptive scale-up. The allure of lucrative returns is a pulling draw to [..]